Coming soon to iPhone, iPad and Mac

Good wine, explained.

OpenCru is the wine app for people who like wine and never learned the words. Photograph a bottle and it tells you what’s in it, what to eat with it and when to open it — in plain words, without the snobbery.

Coming soon to the App StoreFor iPhone, iPad and Mac.
OpenCru on the Mac: your wines, with a Champagne explained beside them
OpenCru on iPhone: Home

What it does

Your wines

Know what you have, and what to open tonight

Home is the state of your collection: what's ready to drink, what needs a few more years, what you added lately, and what friends recommended. No spreadsheets, no cellar-book jargon.

OpenCru on iPhone: Home, with the wines ready to drink, the ones that need time and the ones added lately

The camera

Photograph the label. We read the rest.

Bought it, opened it at a friend's, or just curious in the shop? Take a photo of the label. OpenCru reads the winery, the wine and the year in the background, finds out what it is, and asks you one thing: where does it go?

OpenCru on iPhone: a label just read — winery, wine, year and region — and the question of where the bottle goes

Every bottle

Explained in plain words

Each bottle gets one page that starts with what everyone wants to know: what it's like, what to eat with it, when to open it. Said the way a friend would say it. The wine words are there too, explained the first time you meet them.

OpenCru on iPad: the list of wines beside a Barolo, explained in a sentence, with when to serve it and when it will be ready

Tasting

Learn to taste, one question at a time

Open a bottle and the app walks you through it: what you see, what you smell, how it feels. Every question is in everyday words, with the proper term underneath, so you pick it up as you go. There are no wrong answers, and nobody checks.

OpenCru on iPhone: tasting step four, how the wine feels — sweetness, acidity and tannin on simple scales

Go deeper

Ask why. Go as far as you like.

Why does it taste like that? What is tannin? Where exactly is it from? Every answer is one tap down, with where it comes from. You decide how far to go. The app never guesses what you know, so it never talks down to you.

OpenCru on the Mac: where a Barolo is from on a map, and the questions you can ask about it

iPhone, iPad and Mac

Your wines, on every screen you use

One account, the same wines on your iPhone, your iPad and your Mac. At the shop, use the camera; at your desk, drop a photo of the label onto the window.

OpenCru on the Mac: Home beside a Champagne, with what is ready to drink and what was added lately

Why OpenCru

About OpenCru

Wine has a snobbery problem. OpenCru takes it out: plain words, no scores from us, and more whenever you ask.

Read our story →

Coming soon to the App StoreFor iPhone, iPad and Mac.